How do you define the marketing strategy? Experts do not always agree with this definition. In fact, online marketing suffers fashion effects like all other branches. Each manager of an online store must create an identity through marketing if they want to stand out from the competition.
While in some cases the focus is on SEA and SEO search engines or social networks, others focus more on advertisements and display networks when combined with email marketing campaigns. Our advice will help you Search Engine Optimization Services your strategy for your online store.
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Never Without SEO
An online store is known mainly thanks to search engines. In terms of SEO or SEO (acronym for Search Engine Optimization), many factors must be considered; the technique, the design of the site, its content, its profile links but also the optimization of its keywords. SEO devices have a lasting effect on the visibility and traffic of a site. Therefore, it is essential that online marketing specialists adapt to Google’s SEO policies. With more than 90 percent market share, Google is the leader in search engines, and not following this policy is a risk for both ranking and traffic on its website.
Shopping online through mobile devices has become tremendously frequent. In 2013, 58% of people with computers, smartphones and tablets made transactions on their portable devices. In addition, 29% planned in 2015 to use their mobile device in the store to orient themselves on the shelves, compare prices and even consult the opinions of other customers. These figures confirm the tendency of online stores to adopt a first mobile logic, to adapt their site to mobile users.
Know Your USP and Use It
The competition is fierce in the field of electronic commerce. The first step is to make a reference point to know where to position yourself in the market. This is the basis of any online marketing strategy. Subsequently, this reference point serves as an axis to highlight the key selling point of the online store (or Single Point of Sale in English).
In fact, good web design and a good price are not enough in the field of electronic commerce. A good strategy to stand out from the competition is, for example, to offer advantageous and simplified shipping services (free and / or particularly fast) and quality customer service.
Bet on Word of Mouth
After defining your key selling point, it is important that your customers know it. Word of mouth can link your online store with social networks and consumer associations.
Your customers will be able to evaluate and comment on your products and services. One scenario would be to ask the opinion of their customers when they confirm their purchases (for example, through a CTA (Call to Action). This is a sign of transparency and inspires that their evaluations be used not only as a tool for loyalty of the client, but also as a showcase for search engines
The Optimal Content Strategy
Relevant and targeted content will always have a positive impact on your relationship with the customer. We are talking here about the customer’s life cycle, to refer to the duration of contact between a buyer and a company. Specifically, it may be the knowledge of an advertisement for the act of purchase. However, apart from the basic information, the product itself should not be neglected.
In terms of content, they also serve to communicate with the target group. It is through a relevant content strategy that the product can adapt and meet customer requirements. The company can build a lasting relationship with the customer. From the SEO point of view, good content allows a good ranking, wide coverage and a better conversion rate.
Make Business Contacts With Customers
Online marketing is not just about selling products. Often, it is much more relevant to generate business contacts or potential customers if the client is present from the beginning of the process and is initially seeking information.
Potential customers are people who have not yet made a purchase decision and are interested in specific products and services. Usually, it is through subscriptions to newsletters or even free newspapers that contacts are possible. Then you can reach them with advertising and specific content.
All measures to attract customers are useless if your online store does not present what the user needs. To counter this, it is important to verify the usability of the website. The main frustrating factors of customers are often related to too long load times, pages without prioritization and negative reviews. This last point occurs especially when users are on an unwanted page due to the misuse of keywords. On the other hand, a basket of products or payment methods that work poorly can be fatal for online stores. Remember, the excellent user experience works wonders for your business.
Secure The Conversion Rate
After improving the usability of your site, now is the time to go further and incorporate other elements that will facilitate the conversion rate, that is, convert a potential visitor into a buyer. In addition to customer evaluations, it is important to use quality labels. These are numerous and highlight the quality of the products, or even their sources. Another element to consider is HTTPS encryption, easily recognizable thanks to its small padlock visible in the windows of Internet browsers, which guarantees the security of transactions and user data.
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