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The impact of web design on SEO

The web design process should not be isolated from search engine optimization. This is the site that you are going to optimize for the search engines, and that implies that the process of search engine optimization begins with the design of the site. Here’s a quick rundown of how certain components of web design affect search engine optimization:

Content

Your website won’t be complete without the right content. The content should be of high quality and have the capacity to inform, educate and entertain your site visitors. However, content should not only be designed for site users. It should be optimized for search engines using the right keywords that will make the site discover able when people search for it online.

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Navigation

Navigation is used to improve the user experience on the site, but it will also have an impact on the site’s SEO . With clear and concise navigation, users will easily find what they are looking for on the website. The navigation will also have an impact on the internal flow of the site and is now a ranking factor when it comes to search engine optimization.

Page load speed

A characteristic of the current online user is that they are very impatient. If a website takes a long time to load, it will simply navigate to another site. This then leads to a high bounce rate, which in turn will tell search engines that the site is not offering a good user experience and this will lead to poor SEO results.

Mobile friendliness

Mobile usability is now a ranking factor considered by search engines when calculating search engine rankings. This implies that if you want the site to perform well on search engines, it has to be mobile.

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