It is easy to see why one might be thinking that there are more buyers at online stores than their brick-and-mortar counterparts. After all, ecommerce sites can cater to product lines and shoppers are not only unlimited, and they do not require the team to personally deal with each client.
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In reality, however, online shoppers are more difficult to convert – the rate of conversion of global sales was as low as 2.86 per cent in 2018, and remained at the same or lesser level for half a decade. This means that optimization of marketing can be said to be even more important for e-commerce websites than for any other type of business. In this section, we will cover some design elements that you need to put in place to make your WordPress e-commerce website.
Capture Leads for Selling to Later
No matter how persuasive you are and how excellent your product is, some people don’t buy the first time they visit a website. Some are not ready to commit, and others want to compare a few shops before making a decision. Many people tend to buy each one a little.
As long as a visitor has little interest in making a purchase, you do not have to worry about. However, your job is to make sure that they don’t forget about you and that they will come back later, if they decide after all. You can find many activities and techniques that are focused on the Internet, but even today, email marketing remains the most effective and tangible. That is why you must make every effort to build your mailing list. Provide discounts to new subscribers, and provide them with interesting, exclusive material in their inboxes. In other words, do what it takes to encourage visitors to leave their emails.
Use the Right Engine
More than 30 percent of the world’s websites – both ecommerce and content-based – use WordPress. Due to the platform’s content management and development infrastructure system, it is the most widespread website creation software, and it is only natural to choose WordPress for your new ecommerce site.
However, WordPress is not just one platform on its own, and all its possibilities come to light only if you choose the rest of your tools correctly. Ecommerce engines for WordPress are different from their functionality, its ease of integration, and many other factors, so do not make this decision lightly.
Choose a shopping cart and retail management plugin that is very customized and allows you to combine content and commercial strategies in different ways. Do your best to find a solution that makes it very scalable to create complex product catalogs, and provides seamless integration with WordPress.
Offer Customer Support via Live Chat
In 2019, it is not charged if your customer support department is answering customer queries via email. Visitors are now asking for answers to their questions. They don’t have patience to wait for clarification – if you leave, they will stay with your competitors. tips-for-design-marketing-friendly-ecommerce-sites-in-wordpress-customer support
Live conversation is the best way to solve this problem. If you provide assistance to clients then, on the website, it will speed up the sales process and increase the likelihood of visitors interacting with your store. A casual or random visitor is more likely to ask a question and may make a purchase if he / she does not have to phone or write to do so. Tools like Drift makes for easy integration of WordPress – not only for live chat functionality but also lets you customize automated interactions for each step of a customer’s journey.
Write Original Product Descriptions
Even if you do not sell exclusive products and can be found in many other shops, you should make their reports unique and written in an accessible tone. Do not write something that your visitors can read elsewhere on the Internet. Do not describe your products in the same sentences and do not use the same sales points as everyone else. Either write your copy for yourself or rent a high-quality SEO copywriter who can create content to make visitors see instantly that they belong in your store.
Implement Abandoned Cart Retargeting
This is an effective aggressive technique but it can often be applied to your ecommerce site. According to the Baymard Institute, the average documented rate of cart abandonment is as high as 69.57 per cent. This means that more than two-thirds of visitors go to the trouble to add products to a cart, but ultimately decide against buying at the last minute.
If you manage to recover a small proportion of them, it will already have a significant impact on your business – after all, these people almost all went. The most obvious way to do this is to use cart abandonment through your ecommerce platform. Social media ads resuming are another good option.
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