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What is canonical SEO and how to use it to rank better

Much is said about canonical SEO and its good practices.

A concept that despite the fact that many SEOs know well and know how to use it, gives several problems in SEO strategies and sometimes, there are doubts about the real operation and the impact it has.

What is canonical SEO?

Canonical is a mechanism by which we indicate to search engines the page we want to position if we have multiple similar pages.

In this way we avoid positioning drops due to duplicate content and together with other good SEO practices, we can give more strength to the URLs that matter most to us .

How does a canonical work?

The canonical SEO itself works in a similar way to a 301 redirect, since when the robot detects the canonical it transfers the authority to the canonized URL.

The main difference between a 301 redirect and a canonical is that redirects are used to indicate that the URL content has been moved, while the canonical is used to indicate that the page is a duplicate of another.

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When will we use a canonical SEO?

Look,I give you some examples of moments in which it is convenient to use canonical in projects:

Example 1

Let’s imagine that we have an online store in which we do not position the products and we have multiple pages.

In this case, we would be interested in making canonical from the pages to the main page of the pages.

Example 2

Now let’s imagine that we have an online store in which we do position the products and we have multiple pages.

In this case the canonicals of the web should not point to the main page, they should point to the pagination itself.

Example 3

We make use of utms variables for the labeling of our website and to be able to better measure the campaigns when they arrive from social networks, media, advertising campaigns, emails, etc.

In this situation, the use of canonical will avoid creating duplicate URLs with variables.

Example 4

We have a product that we position in our online store with several colors and only the URL changes to identify the color, but the content is the same and the product with the colors is not searched, only the product itself is searched.

Here one of the products would be canonical and we would try to enhance the links to the URL with the canonical.

Example 5

In this case, we also have a product that we position in our online store with various colors and only the URL changes to identify the color, but the content is different and the product with the colors is searched.

Depending on the searches and how competitive it is, we have to assess if we want to do as in example 4 or if it is better to use different and unique canonicals for each of these URLs.

How to insert canonical SEO

Canonical URL for SEO

There are several ways to insert a canonical on a website, some more popular than others … and now I’m going to tell you what some of them consist of.

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