Online reviews have mixed (eh) comments. Most people would admit to having criticized this phenomenon in which everyone weighs their thoughts online if you’ve ever read a thread on YouTube, you’re bound to belong to this group but on the contrary, a large majority of us (91% of the young 18-34 year olds) rely on online feedback as much as personal recommendations. I love them or hate them, the online review has power with Search Engine Optimization Company in Lahore.
Most people will see online reviews on Google or Facebook when they search for companies that are considering getting involved. Most consumers seeking reviews (60%) will go to Google, followed by TripAdvisor and Facebook. These consumers are the norm, quick online searches take them directly to the business list and therefore a brief move to reviews, even when they are not aware of what they are looking for. Savvier’s consumers will hunt them down, and there are plenty of other sites, specifically designed to share and search for reviews.
With 94% of consumers agreeing that a negative review would see them take their business elsewhere, it’s time (right now!) for companies to take online reviews seriously.
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4 Reasons Why Reviews Are So Valuable to Your Business
Now that we’ve got everyone a little scared, let’s focus on the positives.
If negative reviews keep customers away, positive reviews take them directly to your cash register. Positive reviews are peer recommendations that customers need to buy with confidence. This alone drives great results for companies, but for those willing to invest more in their online reviews the results increase significantly. Studies show that customers are inclined to spend an additional 31% with companies that have “excellent” reviews.
Increases Brand Visibility
All conversations about a brand will increase online visibility, either good or bad. If companies want sales, they’ll want this talk to be positive. Encouraging consumers to review their online business increases online chat and thus increases curiosity, visitors and sales. Whether it’s Google, Facebook or TripAdvisor, businesses should ask customers, either in-store or online to give them feedback.
Helping Companies Get in Touch with Customers
Many companies don’t want to open up to consumer criticism for fear of what might be said. However, just as good reviews are valuable, so are negative ones. Reading and responding to positive and negative reviews helps organizations learn about their customers. Listening to opinions opens up opportunities; things to give up, and things to improve. Responding to negative reviews with a positive tone and genuine appreciation for consumer feedback can be as powerful for consumers as a positive review.
Makes Companies Look Trustworthy
Having no feedback is as bad as having only negative reviews. Companies with 100s of opinions are favored above those with less. The more colleagues you weigh, the more reliable a business appears. Another way companies can take some control and present the self as reliable is by responding to all reviews; good and bad. This shows consumers that the business cares. Seeing a thoughtful response to a negative review may be all it takes to override the negative review forever.
Reviews can make or break a business, but they are a necessary part of the online world. Investing in generating positive reviews online is a must for anyone who wants a positive footprint online, which should be everyone. Google My Business optimization is a good place to start. From there, companies must learn which review sites are relevant to their industry and adapt strategies for them, too.
If you need help with Google My Business Optimization or any other digital marketing in Lahore, Digital Media Trend can help. We have the know-how and collective experience to drive brand visibility, engagement and sales. Contact us today.
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