Search Engine Optimization (SEO)
This is the process of optimizing your website to “rank” higher in search engine results pages, which increases the organic (or free) traffic your website receives. Channels that benefit from SEO include websites, blogs, and graphs.
There are several ways to work with SEO to generate qualified traffic to your website. These include:
On-Page SEO: This type of SEO focuses on all the content on the page when you look at a website. By searching for keywords for search volume and intention (or meaning), you can answer your readers’ questions and get a higher ranking on the search engine results pages (SERP) that produce those questions.
Off-Page SEO: This type of SEO focuses on all “off-page” activities that occur when you’re looking to optimize your website. “What activity is missing on my website that can affect my ranking?” You can ask. The answer is incoming links, also known as backlinks. The number of publishers associated with you and the relative “power” of these publishers affects your ranking for the keywords that interest you. By making contacts with other publishers, writing guest publications on these sites (and linking back to your website) and generating external attention, you can get the back links you need to trigger your website on all the correct SERPs.
SEO Technical: This type of SEO focuses on the back end of your site and how to encrypt your pages. Compressing images, structured data, and optimizing your CSS file are forms of technical search engine optimizers that can increase your website’s load speed, an important ranking factor for search engines like Google. See the Latest Trends of SEO 2019
This term refers to the creation and promotion of content assets in order to generate brand awareness, traffic growth and generate customers and customers. Channels that can play a role in your content marketing strategy include:
Blog posts: Writing articles and posting them on your company blog helps you showcase your industry experience and generate organic search traffic for your business. In the end, this gives you more opportunities to turn website visitors into potential customers for your sales team.
E-books and white papers: E-books, white papers, and long matching content help educate visitors to the site more. It also allows you to share content to get reader contact information, generate potential customers for your company and take people during the buyer’s journey.
Infographic: Sometimes, readers want to show, they don’t tell us. Infographics are a form of visual content that helps website visitors visualize a concept you want to help them learn.
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Social Media Marketing
This practice promotes your brand and content on social media channels to increase brand awareness, generate traffic, and generate customers for your company. Channels you can use for social media marketing include:
If you’re new to social platforms, you can use tools to connect channels like LinkedIn and Facebook in one place.
This way, you can easily schedule content for multiple channels simultaneously, as well as monitor analytics from the platform.
Pay Per Click (PPC)
Pay-Per=Click (PPC) is a way to increase traffic to your website by paying a publisher each time your ad is clicked. One of the most common PPC ads is Google Ads, which allows you to pay for the best space on Google search results pages at a “per click” price for the links you place. Other channels where you can use PPC include:
Paid ads on Facebook: Here, users can pay to personalize a video, photo post, or slideshow that Facebook will post in the news of people who match your audience.
Twitter Advertising Campaigns: Here, users can pay to place a series of posts or profile badges on news sources for a specific audience, all dedicated to achieving a specific goal for your business. This could be website traffic, more Twitter followers, tweets, or even app downloads.
Linkedin-Sponsored Messages: Here, users can pay to send messages directly to specific LinkedIn users based on their industry and background.
This is a type of performance-based advertising in which you receive a commission to promote someone else’s products or services on your website. Affiliate marketing channels include:
- Host video ads through the YouTube Partner Program.
- Post affiliate links from your social media accounts.
A local ad refers to ads that are primarily content-based and run on the platform along with other unpaid content. BuzzFeed-sponsored publications are a good example, but many people also consider social advertising to be “native”, for example, advertising on Facebook and Instagram.
Marketing automation refers to programs that automate basic marketing processes. Many marketing departments can automate repetitive tasks manually, such as:
Email newsletters: Email automation does not allow you to automatically send emails to your subscribers. It can also help you reduce and expand your contact list as needed so that your newsletters reach only people who want to see them in their inboxes.
Programming your publications on social networks: If you want to increase your organization’s presence in a social network, you should publish frequently. This makes manual deployment a bit of a rebellion. Social media programming tools push your content into your social media channels, so you can spend more time focusing on your content strategy.
Workflows that feed leads: Creating leads and turning those leads into customers can be a long process. You can automate this process by sending emails and specific content from potential customers once they meet certain criteria, such as when downloading and opening an eBook.
Campaign tracking and reporting: Marketing campaigns can include lots of people, emails, content, web pages, phone calls, and more. Marketing automation can help you categorize everything that suits your campaign, and then track that campaign’s performance based on the progress of all of these components over time.
Companies use email marketing as a way to communicate with their audiences. Email is often used to promote content, discounts, and events, as well as direct people to the company’s website. Types of email messages that you can send in an email marketing campaign include:
- Newsletters Subscribe to Blog.
- Track emails to visitors who have downloaded something.
- Customer welcome email.
- Holiday promotions for members of the loyalty program.
- Tips or emails from a series similar to customer service.
Online PR is a practice of ensuring online coverage is obtained through digital publications, blogs and content-based websites. It’s very similar to traditional PR, but in the online space. Channels you can use to maximize public relations efforts include:
Reaching social media correspondents: For example, talking to journalists on Twitter is an excellent way to develop a relationship with journalism that creates media opportunities for your company.
Engaging your company reviews online: When someone reviews your company online, whether the review is good or bad, your instinct may not be touching it. On the contrary, attractive company criticism helps you humanize your brand and deliver strong messages that protect your reputation.
Engaging comments on your website or personal blog: Like the way you respond to your company reviews, responding to people who read your content is the best way to create a productive conversation in your industry.
The term “internal marketing” refers to a marketing methodology that attracts, delights and delights customers at every stage of the buyer’s journey. You can use all the digital marketing methods listed above, through an incoming marketing strategy, to create a client experience that works with the client, not against you. Here are some classic examples of internal versus traditional marketing:
- Blogging vs. pop-up ads
- Video marketing
- Contact lists by email