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Let’s take the old school for this blog post. I am talking about the original marketing trade. For example, let’s take Coca-Cola in 1888, a true staple in brand and marketing in the business world. Asa Candler, the business mogul behind Coca-Cola, created an incredible marketing initiative giving away free Coca-Cola coupons to consumers. Then he gave free barrels of Coca-Cola syrup to stores reluctant to store this drink. As customers with coupons went to those stores, store owners quickly returned as paying customers. And so, one of the most influential brands in the world set foot on the road to its purpose. By encouraging both store owners and customers to talk about Coca-Cola, Candler was able to generate enthusiasm and develop his brand. The good thing about WOMM is that its contemporary efforts to create experiences worthy of being transmitted from person to person have evolved incredibly. In this article, we will examine some tips and tricks for you to take advantage of WOMM effectively in your business.
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Focus On Quality Over Quantity
In recent years, marketing specialists have focused on gathering a following base in various social media, however, this really does not help. Connecting with your followers is incredibly important instead of gathering and increasing your next base. Having 100 really passionate fans who live, breathe and respond for your brand is more effective than 10,000 fans who signed up for such a contest. Now, how do you make sure you connect correctly with your followers? Commit, equip and empower!
– Participate: Be part of the conversation. Listen to what your customers have to say about your product / service and understand where they come from.
– Equip: give your customers several reasons to talk about your brand. This includes your value proposition, services, competitive advantages, etc. Different conversation topics can generate different clients, so play with that to understand what they want and where they come from.
– Empower: let your consumers talk on various platforms. Some people feel more comfortable sending text messages, others feel more comfortable commenting on a post or others feel more comfortable calling you. Offer your customers the power to speak!
Leverage Technology
Technology has improved social connectivity by creating an easier consumer experience to market for you. Take a simple post, for example. This publication, if it resonates with its next base, will be shared on multiple platforms to friends, friends of friends, etc. Hundreds of people will see their trusted friends answering for a publication and brand. Feeding conversations and driving passion will make a big difference for your brand, especially when technology is taken into account.
Focus on word of mouth reagent
A friend of his is going on a trip to New York City for the first time and asks him what restaurants he should visit. If you are a food expert, you start to suggest some of your favorite restaurants. That is an example of reactive WOMM. When you mean someone, you are reacting to the situation. These forms of WOMM work very well since they are part of the discussion. Staying aware of sharing relevant information with your followers is incredibly important for reactive WOMM to transpire.
Focus On Proactive Word Of Mouth
Now, working with the same example above where you and your friends are simply talking and randomly mentioning how you visited New York recently and visited all these amazing restaurants, that’s an example of proactive WOMM. You are not waiting for the conversation to arise, you were simply surprised by the good restaurants in New York that you had to tell your friends. Proactive WOMM is by far the most superior type because it requires that your customer be so captivated with your product or service that you are required to find a way to bring it up for discussion, even if it is not an issue. Telling a story when asked is one thing. Telling a story without being asked is something completely different. It requires more conviction and more passion. To ensure that the WOMM is as proactive as possible, you must ensure that your Talk Trigger is truly distinguished. You have to do something different, that your customers don’t expect, and then find desirable.
People trust and buy from a brand recommended by 90% more friendliness.Although the demography of people is smaller than their general follow-up, it is in the sect of followers that they should focus. Turning your followers into real defenders of the brand will help you increase your ROI incredibly.
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